How does Amazon Listing Optimization work?
November 17, 2025
Amazon is set to unveil its virtual storefront in Ireland with the launch of Amazon.ie in 2025, marking a significant milestone for both Irish consumers and local businesses. This eagerly awaited move represents a shift towards a more localized Amazon experience, offering a broad range of products, faster deliveries, and enhanced support for small and medium-sized enterprises (SMEs).
Empowering Irish Businesses
Irish businesses now have the opportunity to register as Selling Partners on Amazon.ie, giving them the chance to connect with customers worldwide. Over 1,000 Irish SMEs are already selling more than 5.5 million products on Amazon, with popular categories including home, beauty, grocery, and health & personal care. Amazon.ie is expected to further enhance this success, offering Irish businesses a platform to grow locally and globally.
The new store will build on Amazon’s proven track record of helping small businesses reach customers, aligning with the global trend where over 60% of Amazon’s sales come from independent sellers. By joining Amazon.ie, Irish SMEs will tap into a robust e-commerce ecosystem designed to foster growth, innovation, and expanded customer reach.
A Localized Shopping Experience for Irish Customers
While Irish shoppers are already familiar with Amazon through international stores, Amazon.ie will provide a tailored shopping experience specifically designed to meet their needs. Irish customers can expect:
Easy returns and reduced customs charges, alleviating the common challenges of shopping from abroad.
Fueling Economic Development and Job Opportunities
Amazon’s presence in Ireland has made a substantial contribution to the national economy. Since 2004, the company has invested over €22 billion in the country, with €17 billion of that committed since 2020 alone. Amazon now employs approximately 6,500 people across Cork, Dublin, and Drogheda, in roles spanning data engineering, operations, and logistics.
Irish SMEs selling through Amazon generated more than €170 million in export sales in 2023, with over half of those sales coming from outside the European Union. To support this growth, these businesses have also created more than 2,500 local jobs.
At the forefront of Amazon’s expansion in Ireland is Alison Dunn, the newly appointed Country Manager. A Dublin native with nearly 10 years at Amazon, Dunn has held key positions in marketing, product management, and customer experience. Drawing from her extensive experience at Amazon Web Services (AWS), she is well-positioned to lead Amazon’s next chapter in Ireland.
“Our teams across Ireland are thrilled about the upcoming launch of Amazon.ie in 2025,” said Dunn. “This is a major milestone for Irish customers and businesses alike. We’re already opening the doors to Selling Partners as we prepare for launch—and it’s just the beginning of our story here.”
The Future of E-Commerce in Ireland
The launch of Amazon.ie marks more than just the debut of a new online marketplace—it’s a pivotal moment that will reshape the e-commerce landscape in Ireland. With a focus on empowering local businesses, streamlining logistics, and elevating the customer experience, Amazon.ie is set to play a major role in Ireland’s digital future.
Whether you’re a business owner aiming to grow your customer base or a shopper looking forward to quicker deliveries and an expanded product range, Amazon.ie promises a premium experience with a uniquely Irish feel.
If you’re an Irish business ready to make the most of this new opportunity, eStoreScout is here to help. As experienced Amazon sellers and a multi-award-winning agency, we know what it takes to build and scale a successful presence on Amazon. From product launches and PPC campaign management to professional photography and listing optimization, we offer end-to-end services tailored to your goals.
Looking to learn more about selling on Amazon? Check out our blog for expert insights, actionable tips, and strategies designed to help you succeed in the evolving e-commerce space.
