Amazon is set to unveil its virtual storefront in Ireland with the launch of Amazon.ie in 2025, marking a significant milestone for both Irish consumers and local businesses. This eagerly awaited move represents a shift towards a more localized Amazon experience, offering a broad range of products, faster deliveries, and enhanced support for small and medium-sized enterprises (SMEs).

Empowering Irish Businesses

Irish businesses now have the opportunity to register as Selling Partners on Amazon.ie, giving them the chance to connect with customers worldwide. Over 1,000 Irish SMEs are already selling more than 5.5 million products on Amazon, with popular categories including home, beauty, grocery, and health & personal care. Amazon.ie is expected to further enhance this success, offering Irish businesses a platform to grow locally and globally.

The new store will build on Amazon’s proven track record of helping small businesses reach customers, aligning with the global trend where over 60% of Amazon’s sales come from independent sellers. By joining Amazon.ie, Irish SMEs will tap into a robust e-commerce ecosystem designed to foster growth, innovation, and expanded customer reach.

A Localized Shopping Experience for Irish Customers

While Irish shoppers are already familiar with Amazon through international stores, Amazon.ie will provide a tailored shopping experience specifically designed to meet their needs. Irish customers can expect:

• A diverse selection of over 100 million products, with a focus on locally made goods.
• Faster, more reliable deliveries, thanks to Amazon’s fulfillment network and a five-year partnership with An Post.

Easy returns and reduced customs charges, alleviating the common challenges of shopping from abroad.