If you’re an e-commerce seller aiming to expand your business beyond the U.S., venturing into Amazon UK and the EU could be one of the best decisions you make. With Europe’s e-commerce market set to reach nearly $900 billion by 2028, there’s a significant opportunity for sellers to tap into new customer bases and reduce the risks associated with fluctuations in the U.S. market. However, only 1-2% of U.S. e-commerce businesses with revenues over $5 million have ventured into Amazon UK and EU marketplaces. If you’re part of the 98% yet to explore these promising regions, this guide will walk you through the benefits, challenges, and strategies for a successful expansion.

Why Consider Expanding to Amazon UK and the EU?

United Kingdom – A leader in European e-commerce, with a large base of Amazon sellers and a well-established online shopping culture.
Germany – With its large population and robust logistics infrastructure, Germany is a major player in the e-commerce space.
France – As online shopping continues to grow in popularity, France presents an expanding market.
Netherlands – With high internet penetration and strong logistics support, the Netherlands is a strong market for online sales.

Italy – Rapid digital transformation is driving e-commerce growth in Italy.